“Recommended by Lance Armstrong”
Obviously, for an energy drink, you want it “to go.” And that’s what this bottle was made to do. It’s easy to hold, even while pacing yourself on that treadmill.
TricorBraun Design unified the theme of “on the go yet healthy” in all the packaging elements, from the simplified, molecular-look label to the solid, but easy-to-hold bottle design, which has a full shrink sleeve for high impact shelf presence.
“The bottle was designed with a “ready-to-grab” look and feel, full body shrink sleeve label that suggests the fruity taste and energy-filled ingredients. The ribs on the bottle’s body reduce paneling, since the bottle can be hot-filled. The bottle was custom designed by the distributor (TricorBraun) and required an ethylene vinyl alcohol (EVOH) barrier for shelf stability. The closures are color matched to the label graphics, and a heat-induction inner seal is included for freshness and tamper evidence.” Food and Drug Packaging Magazine – 2006 NACD Showcase